When did the Xbox 360 come out? Release date and timeline

The console that turned the plucky newcomer into a dominant brand.

by J.R. Waugh


Close to 2 decades ago, the Xbox 360 was released worldwide and turned the Xbox brand from a plucky newcomer to the console market, into a serious, dominant platform with a lasting influence on home gaming as a medium.  The console featured tons of great exclusive titles, and brand new iconic Xbox intellectual properties, and despite a rocky launch period featuring the infamous Red Ring of Death, it went on to become one of the best-selling home consoles of all time.  Here’s our Timeline for the Xbox 360 Release Date and Key Milestones Through its Life Cycle!

When did the Xbox 360 come out? Release date and timeline

Originally under development with assumed titles such as Xbox 2 or NextBox, the console was announced on May 12th, 2005, live via MTV Presents The Next Generation Xbox Revealed.  Boasting a powerful new Xenon processor, this new console was in development since 2003, and they wanted the launch to be as big and widespread as possible. After this announcement, the timeline goes as follows for the Xbox 360 release date and significant milestones:

Xbox 360 Original Models Release Date:


  • November 22, 2005 – Xbox 360 core and 20GB launches in the United States and Canada on this release date, capable of HDTV resolutions up to 1080i, along with the relaunch of Xbox Live.
  • December 2, 2005 – Xbox 360 console launches in Europe.
  • December 10, 2005 – Xbox 360 launches in Japan, and subsequently 36 countries within the first year, more than any other console at the time.

Xbox 360 Milestones – a Timeline

  • October 31, 2006 – Xbox 360 enables higher display resolution with 1080p support.
  • November 7, 2006 – Gears of War launches in North America, and becomes the first successful new IP for the console, with each sequel also placing in the best-sellers list, collectively selling over 13 million copies.  The Xbox 360 HD DVD Player accessory releases on this day as well.
  • April 29, 2007 – Xbox 360 Elite edition launches, featuring 120GB storage, packaged along with HDMI cables for higher-quality output.
  • September 25, 2007 – Halo 3 launches, the first Halo game for Xbox 360, and goes on to be the franchise’s best-selling game, performing better than all subsequent releases for the console.
  • October 27, 2007 – Xbox 360 Arcade launches as an affordable alternative and replacement for the Core model.
  • February 23, 2008 – HD DVD player is discontinued due to Blu-rays winning out in the market.
  • August 1, 2008 – Xbox 360 Premium launches, with 60GB storage as a mid-tier model.
  • June 19, 2010 – Xbox 360 S releases, with 250GB storage to replace Elite model.
  • August 3, 2010 – Xbox 360 S 4GB launches.
  • November 4, 2010 – Xbox 360 Kinect accessory launches in North America, and elsewhere through the rest of the month, with prepacked game Kinect Adventures becoming the console’s highest-selling game, selling 24 million units.
  • May 21, 2013 – Xbox One is unveiled.
  • June 10, 2013 – Xbox 360 E model launches, with 4GB and 250GB models, featuring designs resembling Xbox One to keep uniform aesthetic going forward.
  • April 20, 2016Xbox 360 consoles discontinued.

Through this timeline, the Xbox 360 line of consoles collectively sold 85.8 million units, firmly placing it at #6 on the list of best-selling home gaming consoles of all time.  While it finished 3rd in the 7th generation, its influence was the greatest of the three for future generations of console gaming such as through the Xbox Live model which is now emulated by Nintendo and Sony, as well as its digital marketplace and popularization of in-game achievements.  Even despite the infamous Red Ring of Death failure issues, Microsoft held strong, later putting this issue on their 3-year warranty coverage and eating a $1 billion loss, but winning the respect of the gaming community for their commitment to the players.


In terms of popularizing the Xbox brand, no other console has done the level of work that the 360 has, building upon the foundation set by the original Xbox, keeping gamers as their market focus, and pushing their success into the stratosphere.  The biggest mistake Microsoft made was easily when it tried to abandon the gamer-centric player base in favor of the Xbox One, infamously telling players that if they didn’t want the always-online, Kinect-mandatory features, they could stick to their Xbox 360.

In a lot of ways, this draws a lot of parallels to the days of Sega in the 1990s, where the company, after the massively successful Genesis console, planned to release the Saturn as a PlayStation competitor but wanted to abandon the Genesis in the process.  The Saturn, despite an excellent library, was a commercial failure, and despite the Dreamcast featuring some bold innovations including online play and genre-defining exclusives, Sega would eventually withdraw altogether from the console market.  Microsoft appears to have righted the ship before reaching a similar end, however, as the Xbox Series X|S line of consoles are boasting a healthy foothold in the new generation’s market, with gamers once again put in focus.

This concludes our Timeline for the Xbox 360 Release Date and Key Milestones Through its Life Cycle.  Whether or not this was your console of choice, the Xbox 360 remains the most significant influence on home system gaming going into the HD era with strides forward in online play, digital game options, accessibility, and achievements.

Trending on AOTF