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The Division Sales Set Another Massive Record

by Kyle Hanson

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Tom Clancy’s The Division is selling really well. We knew this after just its first day on the market, as it became Ubisoft’s best selling title for its first 24 hours. That trend has continued, with the title now breaking records overall.

Ubisoft has just announced that The Division has broken the first week sales record for any new game. Meaning, that The Division sold more in its first week than all games ever released that were not sequels or remakes, or otherwise tied to some already available franchise. This is a massive accomplishment and is definite evidence that Ubisoft is on the right track with The Division.

“The Division taking the top spot in the industry for first-week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support,” said Yves Guillemot, CEO and co-founder of Ubisoft. “The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keep players engaged, and that they eagerly share with their friends and community.”

As far as how much it sold, and all of the other specifics, Ubisoft said that it attained $330 million in its first five days on the market. Furthermore, there were 1.2 million peak concurrent users over the weekend, and over 100 million hours played in the first week. “On top of record-breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off,” said Stephanie Perotti, vice president of online services at Ubisoft. “We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.”

Tom Clancy’s The Division is available now on PS4, Xbox One, and PC.

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