Nintendo of America has announced the hiring of Doug Bowser as their new Vice President of Sales. Bowser, whose name has already been the source of many jokes from Nintendo, will be in charge of “a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines. Bowser also will manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.”
Bowser will be joining Nintendo of America after spending the last eight years at EA. There he most recently worked as “Vice President of Global Business Planning, a role that made him responsible for EA’s console, PC and mobile game forecasting.” Mr. Bowser’s direct supervisor will be Nintendo of America’s Executive Vice President of Sales & Marketing Scott Moffitt who said “Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”
It will be interesting to see how Bowser shifts Nintendo’s current sales strategies in the future. Will they become more like EA’s were over the last few years, or did Bowser make the shift to NoA in order to try something different. With Nintendo on somewhat of a comeback trail thanks to 3DS and Amiibo this is a key time for the company as far as how the road ahead turns out.