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With Xbox One the console comes first, then Kinect

by William Schwartz

Xbox-one-sales-spencer

Microsoft still has high hopes for the Kinect camera, despite offering a new, lower priced Xbox One that comes without the once essential accessory. While Microsoft has seemingly changed their approach in an attempt to sell more consoles, Phil Spencer recently outlined his thoughts on why the console comes first, and Kinect sales will follow.

Microsoft looking to be more competitive with lower price

Speaking with Polygon, Spencer says “I believe that you’ve got to sell the console before you can sell Kinect.”

“We’ve got to be competitive with the Xbox One console, and then we’re going to allow people to add Kinect later when they can. They can buy it standalone. If they want to buy it day one, I still think that’s the best Xbox One experience over the long run, but giving them choice will let us grow the largest install base of Xbox One customers, and those who choose to, will actually add Kinect to it as well.”

Spencer’s comments indicate that Microsoft is far from dropping support for the device. The Xbox boss thinks that the decision will ultimately lead to more sales in the long run. “This might seem backwards, but I believe the decision we made to allow people to buy Xbox One without Kinect included, in the end, will actually lead to more Kinects in the market,” said Spencer.

The Xbox One just recently saw the launch of the Kinect-less $399 version. Going on sale just ahead of E3, we’ll need to see if it has a material impact on Microsoft sales numbers for the console. They’ve been fighting an uphill battle against Sony and the PlayStation 4 since its November launch.

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